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Digital Analytics for new career in Marketing

About this course

This course will help you to build the foundations of marketing analytics. The main objective of this course is to provide a basic knowledge to apply data analytics to develop your own/clients business. At the end of the course, students will learn to identify the web analytic tool that suits best for their specific needs. This course will also helps you to understand different ways to collect and analyze the data from web. This datas can be used for decision making for our own business or for our clients.

This course will be helpfull for an entrepreneur who has a website and is thinking to develop his business. It would also e good for individuals, who wish to choose a career in the field of Digital Marketing and Analytics.

1. Basics of Web Analytics
2. Various analytics tools
3. Data Collection
4. Data Management
5. Data Management